Integrating Social Media Proves Powerful For Customer Engagement

A report by Virgin Media Business highlights how more companies are realising the success they can achieve through the use of social media for customer engagement.

Reported by Computer Business Review, the study, which surveyed over 5,000 companies, reveals that businesses are focussing on just one or two social media channels – selecting the tools which work best for their strategy. British businesses are becoming more aware of the benefits of social media to engage customers with 43% of the respondents reporting they use this form of communication, an 8% increase on last year.

Incorporating social media into a marketing strategy is certainly proving to be a beneficial tool for businesses, however integrating this with traditional methods, such as targeted email marketing, means the overall marketing activity can be more effective. Profunnel offers a platform which includes various marketing solutions, such as social media tracking, to assist sales and marketing teams in building relationships with prospects, and to generate more sales.

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Social Media Week – Is Your Business on Board?

Social media is never out of the spotlight and next week sees Social Media Week taking place around the world from 19^th-23^rd September. Social Media Week was established back in 2009 in New York. Now the event will be marked by 12 cities around the world, including Glasgow for the UK, with thousands of attendees – highlighting the surge in importance, popularity and usability of social media across all industries.

Clearly social media is now an integral factor in most businesses, particularly in terms of marketing. Although it’s easy to adopt this tool, it’s essential to use social media correctly and to ensure the applications are relevant to business identity in order to produce effective results.

Profunnel can provide social media marketing solutions to enhance your company’s productivity when using the applications. By integrating our demand generation platform, you can track your social media activities giving you a better understanding of your ROI. The solution also allows you to monitor inbound traffic from various social media sites, increasing your lead generation. These leads will be tracked through the sales cycle to illustrate the financial impact social media integration is achieving for your company.

Please visit Profunnel for more information on social media tracking

Social Media Leads the Way

It is no revelation that social media networking has become a major ingredient in business marketing. The development of various networks such as LinkedIn, Twitter and Facebook, are now usually incorporated in any business strategy – creating opportunity to seek online lead generation and to generate prospects.

However, social media marketing must be carried out in the correct way in order to be effective. It is crucial to interact and engage with social networkers – tailoring your approach by providing expert knowledge that is relevant to the target audience. People will value this knowledge, forming respect, which will effectively generate positive interest, build connections and aid your lead generation.

Having developed a unique ‘Social Media Tracking’ software package, Profunnel can support your business, offering a helpful link between monitoring your B2B lead generation and identifying your ROI with the latest marketing software.

Why not find out more about the demand generation services Profunnel offers.

Taking Advantage of Social Media

The growth of social media in recent years has been phenomenal, not only for individuals but also for companies and brands. So how can companies take full advantage of this opportunity to develop their business?

Firstly plan your social media activity as part of the overall company marketing strategy, taking in appropriate channels such as blogs, Facebook and Twitter. Once you become actively involved in social media you’ll need to track and respond to numerous tweets and posts. This can be very time consuming for companies, but it’s vital to maximise the impact. Fortunately there are now social media tagging and tracking solutions that make the process a lot easier.

By allowing these software solutions to analyse your social media activity, companies can quickly respond to potential interest, helping develop business and increase sales. Any leads generated can be tracked and monitored, creating demonstrable ROI on your social media activities and supporting future planning.

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