Is Christmas really over?

With the madness that  was the week leading up to Christmas over and businesses ready to shut down for a week and a half (two weeks for some lucky individuals) and employees ready to fill themselves with Turkey and chocolates many people will feel that the New Year brings with it a new start. 

In theory this is correct but you would be missing out on crucial previous customer engagements if your Christmas build up is not part of your New Year marketing strategy. The phase strike while the iron is hot has never been more applicable than it is here. 

You have worked so hard to get your prospects and customers to interact with you and many of them have, as they looked to take advantage of the offers you have available – so why would you not take advantage of them and target your marketing accordingly?

A simple email is all it takes

Hi Karl, 

Thank you for your recent custom. We hope you had a great Christmas and New Year.

I’m sure by now you are back into the swing of work and I wanted to let you know how Profunnel can really help you start 2014 well!

This would make me take notice – you have recognised that we have done business previously but you are also helping me further, it feels that you have my best interest at heart. 

As I am sure you are aware making the connection with your prospects is key and you have a great opportunity to do this now and really start your 2014 well.

Here are Profunnel we are big advocates of personalisation and planning your marketing accordingly – we would love to discuss this further and highlight how we can help you so do not hesitate to get in touch. 

Karl
Account Manager

Taking Advantage of Social Media

The growth of social media in recent years has been phenomenal, not only for individuals but also for companies and brands. So how can companies take full advantage of this opportunity to develop their business?

Firstly plan your social media activity as part of the overall company marketing strategy, taking in appropriate channels such as blogs, Facebook and Twitter. Once you become actively involved in social media you’ll need to track and respond to numerous tweets and posts. This can be very time consuming for companies, but it’s vital to maximise the impact. Fortunately there are now social media tagging and tracking solutions that make the process a lot easier.

By allowing these software solutions to analyse your social media activity, companies can quickly respond to potential interest, helping develop business and increase sales. Any leads generated can be tracked and monitored, creating demonstrable ROI on your social media activities and supporting future planning.

Click here for more information on social media tracking