The new government scheme to be introduced at the beginning of 2012 will allow customers to access their personal information held by companies.
Midata is proposing to generate new services and to help customers make informed decisions, creating a two-way trust for businesses and their customers, with the hope of leading to growth in the economy.
As reported in Marketing Week, there could be doubt in this scheme from businesses as many companies find that data is a fundamental aspect in making their business successful and gives them an advantage over their competitors. Many businesses use the information as a marketing strategy – targeting products and services relevantly to customer interest. This is a useful and successful way to build trust with customers.
Profunnel’s B2B lead generation solution allows marketers to identify customer interest by monitoring their website activity. The technology will track which pages known and anonymous customers visit, how long for and how often. As real-time alerts are fed to sales and marketing, online lead generation is increased as the warmest leads are being highlighted. With email marketing solutions, sales people can send targeted messages containing information relevant to the prospects’ interests. The personalisation can increase engagement and trust with the recipient, leading to more sales and a clearer ROI.
Visit Profunnel for more information on lead generation
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