One of the biggest barriers that I come across when speaking to people is that they do not understand why they would need to use Marketing Automation. Over my next few blog posts I will look into some of the different reasons and misconceptions that people have about marketing automation and why they don’t need it.
One of the most common that I come across is that people are already using Google Analytics so therefore only need a mass email marketing platform.
To this I would say that, yes, Google Analytics is massively beneficial and the majority of our clients continue to use it once they have begun using Marketing Automation and we would never tell them to stop this.
However does it enable them to IDENTIFY their prospects through their email marketing?
Does it enable them to build up a SCORE for their prospects, giving them the ability to decide on the next best action?
Then from that do they have the ability to TRIGGER an ALERT to a sales person to notify them to contact a prospect when they are ready to buy?
If the answer is no, this is why a company will benefit from marketing automation and this is why Profunnel will be of greater benefit than just using a mass email application. Yes Profunnel will provide this service, but through detailed reporting, analysis and account management it also gives a visibility of where future sales will come from.
THIS is why companies WILL benefit from Marketing Automation.
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