Keeping the Customers Happy in 2012

As 2011 draws to a close businesses are reflecting on the year’s achievements and downfalls to plan for a fruitful year ahead. To be successful a business primarily requires growth in some form of sales. But in conjunction with sales it is also crucial to retain current customers and their loyalty to the business.

As reported by MyCustomer.com, businesses find that engaging and retaining customers is one of their greatest challenges.  Loyalty 360, the US Loyalty Marketing Association, has outlined top loyalty trends to be aware of and act on in 2012, which the added support of lead generation software from Profunnel can help to accomplish.

Customer engagement is paramount to marketing and sales and a deeper level of engagement is needed to maintain customer loyalty into the next competitive year. Businesses should ensure they deliver a quality customer experience from an initial website visit right through to the final purchase and this is often achieved through a personal approach. Profunnel can track and monitor visitor activity to find interests in your business. This information provides marketers with a valuable insight to easily engage with a prospect. Current customers can receive targeted email marketing messages with new information about products or services they have previously purchased.

With the relevant data and preliminary contact established via email campaigns, sales teams have the tools and information to confidently approach a prospect while maintaining a high level of engagement with current customers.

Visit Profunnel for more information on lead generation and other online marketing solutions.