2012 – The Year to Get Ahead in Marketing

As the clock struck 12 on New Year’s Eve, reports of a struggling economy for the year ahead were ready and waiting to fill the newspapers.

According to the founding editor of B2B Marketing, Joel Harrison, marketers need to adopt new ways of working in order to stay ahead in their industry and the economy. With the technological revolution, marketers have been increasingly pressured with more demands and less time to deliver results for their clients and their company. Harrison suggests an interest in new tools and methods is essential as marketing continues to change. Marketers must be in tune with technology – analytics, automation and social media monitoring. Not only are these tools necessary for today’s marketing processes but they also assist marketers with their work.

Email marketing software such as Profunnel’s can offer a personalised and flexible solution to your email marketing campaigns. In contrast to the known ineffectiveness of “email blasting”, the platform allows prospects to receive highly relevant emails based on their activity on your site. This level of automation means campaigns can be executed more efficiently, with less time spent but greater results.

Visit Profunnel for more information on targeted email marketing.