Marketers Plan to Spend More this Year Compared with 2011

The latest quarterly IPA Bellwether report shows marketing budgets rose for the second consecutive time in the last quarter of 2011, as reported in The Daily Telegraph.

Although there is concern for the year ahead, 20% of the 300 marketers questioned increased their spend between October and December last year and this looks likely to continue as the majority of marketers plan to spend more in 2012.

It is apparent that businesses are also looking for more efficient marketing methods in order to maintain their exposure while managing costs. The report indicates a shift in investment from traditional media towards digital channels.

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