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Friday, 13 January 2012

It’s all in the Measure

The latest survey by the Content Marketing Institute has highlighted prominent trends for the year ahead.

As reported on thenextweb.com, 60% of respondents have said they plan to increase their spend on content marketing over the next 12 months. The report also indicates that more than a quarter of B2B marketers are planning to dedicate their total budgets to content marketing activities. These results show how B2B marketers are realising the potential of content marketing to benefit lead generation.

When incorporating content marketing into a strategy, it is essential to measure its level of success in order to invest more resources in the channels which are most productive.

Profunnel offers a marketing automation platform which encompasses content marketing products and tools to measure success. The software offers a range of templates to allow you to create targeted email marketing. Producing more relevant emails for prospects and existing customers allows web conversion rates to increase as warm visitors are directed back to your site. By tagging and tracking these visitors, the lead generation software will only alert sales with warm leads to approach, meaning businesses can clearly identify their ROI.

Visit Profunnel for more information on marketing automation.

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