As reported on Marketing
Week, the study included the responses of 2000 office workers from various
departments including, marketing, creative, finance, IT and legal. 60% of the
marketers questioned said they were happy where they worked – more than any
other office sector.
Trade marketing
manager for Marks Drink UK, Jenni Morgan, who commissioned the research, said:
“Our results also show that we are working longer hours than ever before but
this has not dented our enjoyment of the job.”
Happiness at work
for marketers, whether consumer or B2B, is vital for good results. A happy
marketer makes for a good marketer.
The combination of
dedication and job satisfaction is good news for business owners but the productivity
of B2B marketing can be increased with the support of marketing automation
software. Marketers can optimise their entire online strategy through
integrated, targeted
email marketing. The increased level of communication by automated emails
builds a rapport with prospects and enhances lead generation - creating more
qualified leads and appointments, and highlighting a clearer ROI.
Visit Profunnel for more information on email marketing
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