Marketing Merged with Sales to Improve Business

The chartered Institute of Marketing (CIM) has published a report suggesting marketing and sales should be merged in order to protect the future of marketing.

As reported by Marketing Week, the Sales and Marketing Fusion report from the CIM believes a tighter bond combining the two departments within a company is necessary to stop the relegation of marketing which has become apparent during the recession. The report continues to suggest that by working in unison, efficiency improvements can be achieved through a mutual view of company objectives and customer satisfaction.

The report has sparked both negative and positive views from marketers across the industry, with some claiming this is an unnecessary move. However there is a common agreement that marketing and sales departments do need to work together more closely.

Profunnel realises the importance of a streamlined sales and marketing strategy – our demand generation platform can help you to improve company productivity through its various tools. Intelligent web forensics will identify warm leads to target by tracking visitor behaviour on a company’s website. This allows marketers to send emails tailored to particular interests via the available email marketing templates. The focus on warm leads develops B2B lead generation while relationships with high-value prospects allows sales to engage more effectively and build on their customer base.

Visit Profunnel for more information on demand generation marketing.

Read our whitepaper The Sales and Marketing Coalition for more information.