The Right Sales Team – Essential To Success

Profunnel have recently expanded the business with two new additions to the sales team. The new members will help to support the growing sales force, taking on responsibility for new business across the UK.

Generating new business is crucial for any organisation and having the right sales team is key in supporting this growth. It is also important to integrate a system whereby the sales team can work alongside the marketing department to optimise potential opportunities.

Profunnel offers B2B lead generation technology that minimises the challenges of cold calling while enabling companies to improve the quality and increase the amount of warm leads. The intelligent email marketing solutions are implemented to target potential customers by identifying and alerting the sales team of their specific interests when visiting a company’s website. This then provides companies with the ability to focus resources on the most attractive prospects, significantly increasing business growth and ROI.

Please visit Profunnel’s website for more information on email marketing and lead generation.

Email Marketing a Must

The Centre for Economic and Business Research (cebr) has discovered how small businesses are failing to realise the potential of email marketing.

The study illustrates how online channels generate just 2.4 per cent of small organisations’ turnover, suggesting that they are not taking advantage of the web and need to integrate email marketing more readily into their marketing strategies.

According to cebr, companies with fifty employees or less together shared a total Internet revenue of £36 billion in 2010. Comparatively, companies with 250 employees or more turned over a cumulative online income of £394 billion. The figures conclude that larger organisations are more conscious of online benefits including email marketing.

Presence on the web is paramount to maximising your company’s possibilities of profit. Profunnel offer email marketing solutions, tailored to your specific requirements - ensuring that you capitalise on your investment. Our software will increase your B2B lead generation by directing more people into your sales inbox. Additionally our demand generation solution will allow you to conduct your marketing processes simply via a single platform, increasing the efficiency of your business and your ROI.

Find out more about our targeted email marketing services and how we can help your organisation.

Turning Data Into Business

The recent “The state of Marketing 2011” survey by IBM has highlighted how the marketing industry needs better analytics to turn data into business.

Representing 300 online and direct marketing organisations, the key priority for marketers appears to be a call for more in-depth analytical tools to help increase results. Although they acknowledge that social and mobile marketing are growing – the popularity does not match business productivity.

Additionally, almost 90% of respondents showed interest in integrating technology into their marketing strategy, believing that it is a vital factor in establishing a successful output.

We at Profunnel deliver services that identify and target these issues through our lead generation software. Offering the latest products in demand generation, you can efficiently track online visitor activity allowing your sales people to focus on warm leads. By this, they can observe the interests of potential customers and tailor communication through effective targeted email marketing.

More information on our demand generation software can be found at www.profunnel.co.uk

Social Media Leads the Way

It is no revelation that social media networking has become a major ingredient in business marketing. The development of various networks such as LinkedIn, Twitter and Facebook, are now usually incorporated in any business strategy – creating opportunity to seek online lead generation and to generate prospects.

However, social media marketing must be carried out in the correct way in order to be effective. It is crucial to interact and engage with social networkers – tailoring your approach by providing expert knowledge that is relevant to the target audience. People will value this knowledge, forming respect, which will effectively generate positive interest, build connections and aid your lead generation.

Having developed a unique ‘Social Media Tracking’ software package, Profunnel can support your business, offering a helpful link between monitoring your B2B lead generation and identifying your ROI with the latest marketing software.

Why not find out more about the demand generation services Profunnel offers.

Email Marketing – Lost in Cyber-Space?

A recent study by GI Insight has revealed how over half of the UK public believe the emails they receive from companies are irrelevant.

Although having previously been customers to the companies and signing up to their email lists, 53% of the 2,000 consumers surveyed declared that the missives they now receive are unrelated to their interests. This new information highlights how email marketing is not necessarily being used to its greatest potential – indicating that some companies are still not devoting enough resources to ‘personalisation’ within their marketing strategy.

Email marketing holds great value for companies in terms of communication with customers and it is crucial to use email marketing correctly in order to produce maximum lead generation.

Profunnel provides a system which tailors your company’s needs offering a flexible and personalised approach to your email marketing solutions. The software enables you to easily track customers’ activity on your site, which can be adapted to create more precise, directed emails, ultimately delivering greater results.

Why not find out more about the importance of tailored email marketing and how the technology can help grow your business by downloading our latest white paper - Email Marketing is Dead... Unless it's Intelligent.

Online Marketing Prospers

The latest report by IPA/BDO Bellweather has shown a significant increase in companies turning to internet marketing and predicts a 2.9 per cent boost in online advertising and social media spending.

Online marketing is fast becoming the preferred approach for companies due to the advanced functionality and clearer ROI delivered by activities such as email marketing, social media tracking and online lead generation. However, this can be time consuming and costly when using multiple software applications. Profunnel offers all of these services and more from just one platform, allowing companies to economically optimise targeted email marketing solutions and online marketing activity through the latest demand generation technology.

For more information on B2B lead generation from Profunnel, please click here

LinkedIn Favourite Social Media Channel For Marketers

According to a recent research report by BtoB, LinkedIn is the favourite social media channel among marketers.

The study revealed that out of all of the social media channels 26% of respondents preferred LinkedIn, followed by Facebook with 20%, blogging (19%) and customer communities (14%). Surprisingly, Twitter was favoured by only 13% of marketers.

Whatever the channel, social media has become an integral part of B2B marketing and is most effective when used in collaboration with other marketing activities. Social media tracking is an effective method for companies to employ to ensure they get the most out of social media activity.

Profunnel offers a social media marketing package, which incorporates various systems to optimise your use of Social Media channels. The software offers services on; creating marketing campaigns, tracking the impact of blogs and building pages to track and capture incoming traffic.

For more information on the technology available click here.