Email Marketing – Lost in Cyber-Space?

A recent study by GI Insight has revealed how over half of the UK public believe the emails they receive from companies are irrelevant.

Although having previously been customers to the companies and signing up to their email lists, 53% of the 2,000 consumers surveyed declared that the missives they now receive are unrelated to their interests. This new information highlights how email marketing is not necessarily being used to its greatest potential – indicating that some companies are still not devoting enough resources to ‘personalisation’ within their marketing strategy.

Email marketing holds great value for companies in terms of communication with customers and it is crucial to use email marketing correctly in order to produce maximum lead generation.

Profunnel provides a system which tailors your company’s needs offering a flexible and personalised approach to your email marketing solutions. The software enables you to easily track customers’ activity on your site, which can be adapted to create more precise, directed emails, ultimately delivering greater results.

Why not find out more about the importance of tailored email marketing and how the technology can help grow your business by downloading our latest white paper - Email Marketing is Dead... Unless it's Intelligent.