According to a recent research report by BtoB, LinkedIn is the favourite social media channel among marketers.
The study revealed that out of all of the social media channels 26% of respondents preferred LinkedIn, followed by Facebook with 20%, blogging (19%) and customer communities (14%). Surprisingly, Twitter was favoured by only 13% of marketers.
Whatever the channel, social media has become an integral part of B2B marketing and is most effective when used in collaboration with other marketing activities. Social media tracking is an effective method for companies to employ to ensure they get the most out of social media activity.
Profunnel offers a social media marketing package, which incorporates various systems to optimise your use of Social Media channels. The software offers services on; creating marketing campaigns, tracking the impact of blogs and building pages to track and capture incoming traffic.
For more information on the technology available click here.
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