Web forensics enables marketers to track the activity of individuals and companies that visit their web site and to direct them to information that relates to their area of interest. The technology monitors visitors, collating information that builds knowledge on customer interests.
These details are essential for online marketing, but what turns a visit into a sale is the identification and recording of the customers’ online journey - not just the information required to hit a person’s mailbox.
With lead generation technology, businesses are able to understand their customers’ behaviour and respond with targeted actions. Companies can create campaigns and nurture leads, building relationships and developing trust with potential buyers, which in turn leads to more successful outcomes.
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