The Centre for Economic and Business Research (cebr) has discovered how small businesses are failing to realise the potential of email marketing.
The study illustrates how online channels generate just 2.4 per cent of small organisations’ turnover, suggesting that they are not taking advantage of the web and need to integrate email marketing more readily into their marketing strategies.
According to cebr, companies with fifty employees or less together shared a total Internet revenue of £36 billion in 2010. Comparatively, companies with 250 employees or more turned over a cumulative online income of £394 billion. The figures conclude that larger organisations are more conscious of online benefits including email marketing.
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