The recent “The state of Marketing 2011” survey by IBM has highlighted how the marketing industry needs better analytics to turn data into business.
Representing 300 online and direct marketing organisations, the key priority for marketers appears to be a call for more in-depth analytical tools to help increase results. Although they acknowledge that social and mobile marketing are growing – the popularity does not match business productivity.
Additionally, almost 90% of respondents showed interest in integrating technology into their marketing strategy, believing that it is a vital factor in establishing a successful output.
We at Profunnel deliver services that identify and target these issues through our lead generation software. Offering the latest products in demand generation, you can efficiently track online visitor activity allowing your sales people to focus on warm leads. By this, they can observe the interests of potential customers and tailor communication through effective targeted email marketing.
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