As reported on Fresh Business Thinking, a recent survey conducted by Netgear shows small businesses are planning to spend more money on innovative IT over the next 12 months.
The survey questioned 300 business owners and IT managers from SMEs and found 35% of the respondents plan to ‘make more strategic IT investments’ in comparison to last year.
Investing in new technology is crucial to businesses that want to remain current in their industry while making the company more time and cost efficient.
For businesses looking to improve the technology in their sales and marketing departments, Profunnel offers the latest lead generation software to maximise the production of new business opportunities. Profunnel’s demand generation solution integrates and automates the lead management process, meaning visitors to the website will be tracked and tagged. Sales and marketing teams are then provided with information on warm leads generated by the intelligent lead scoring system. The teams can then approach these warm leads through targeted email marketing – capitalising on the relationships they have started to build and increasing the new business brought into the company.
Visit Profunnel for more information on lead generation.
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