As reported on The Drum, a recent study conducted by ReThink Recruitment shows digital and social media specialists have seen their pay rise by up to 70% over the last three years.
The pay rise in this sector covers all levels but has mostly occurred at more senior positions - with job vacancies now offering salaries of up to £75,000 which is up from an average of £45,000 three years ago.
Mark Geraghty, head of ReThink Executive, comments on the findings, highlighting how the results are not surprising - as companies are continually increasing their online marketing budgets, it is logical to match this effort by investing in good marketing skills.
As these results indicate, investment in marketing professionals and strategy is important. However, assisting these two elements with the latest marketing automation technology can create a winning formula for business success
The demand generation platform from Profunnel offers solutions to the entire B2B lead generation process of a company. The marketing software incorporates web analytics which will monitor visitor activity to the website. Visitors are tracked and tagged so sales and marketing specialists can be informed of just warm leads, which eliminates the issue of wasting time on uninterested visitors. Through this lead scoring system and with crucial information relating to product interest, businesses can be confident that their efforts are being focussed on good, new business prospects and ultimately improve their ROI.
Visit Profunnel for more information on demand generation
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