How To Get Involved in Demand Generation?

With more channels now available for marketers and the targeting of key decision makers becoming more difficult, there is a need for marketers to reassess their activity to ensure it is up-to-date in today’s business environment.

The B2B market has changed dramatically - buyers now have access to your company and your competitors at the click of a button. So how do you stand out from the crowd? It’s all about having the necessary information available – who is your potential buyer, what are their interests and where are they in the buying process.

Lead generation technology provides the intelligence in the new world of B2B marketing. By providing the information about potential customers, their interests and where they are in the buying cycle, it allows marketing and sales to work together to drive forward new business.

Why is it more successful? The importance of relationship building cannot be undervalued. By creating campaigns and nurturing leads, users are able to build relationships and develop trust with potential buyers, which in turn leads to more successful outcomes.


Take a look at the latest lead generation technology - it can achieve far more than you may ever expect.

The Alternative Shift in B2B Marketing

The rapid rise of smartphones is changing the face of B2B marketing. No longer do businesses market to other businesses – instead they market to individuals, as the mix of work and social life coincides.

This change has made personalisation in business key, and knowledge of potential customers essential to winning new business. So how do companies develop this knowledge and is it difficult?

With more potential customers now online, you need to interact with them and nurture them from the start to help win their business - and this is where the latest lead generation technology can really help. Incorporating social media tagging and tracking solutions, together with powerful insights into customer reaction and behaviour over time, you can now build understanding of individuals and communicate far more effectively through email, Twitter, blogs and more, responding quickly to potential interest.

It’s a shift in approach that can work wonders. Tell us your experiences of the changing B2B market…

An Irritating Advert? Surely not…

Marketing magazine’s poll of the most irritating adverts of 2010 is out. Revealed as the most annoying is the GoCompare advert, with other companies in the top 20 including Webuyanycar and Injurylawyers4U.

Depending on the different marketing strategies, companies may see this as a positive - they’ve achieved the brand awareness they crave. It’s all about tailoring the communication to achieve ROI – but be wary of turning off potential customers.

While advertising can be a very effective tool, there are now many different channels to reach your customer in both B2C and B2B marketing – depending on what you want to achieve, and most importantly your budget.

Knowing your customer and what they are interested in is paramount to sales success, having that knowledge will ultimately win companies more business. A marketing automation technology will be able to identify, track and nurture customers, building stronger relationships and strengthening the brand.

Why not tell us which is your most annoying advert?

Positive Signs for Stock Market

With the stock market showing positive signs coming into the New Year, how are companies to excel in the competitive yet still recovering economy?

Maintaining the customers you have is as essential as bringing in new business, and to achieve both you need to really understand those you are selling to and communicate more effectively with them.

For marketing and sales this means using customer knowledge to target the right people, at the right time, to win new business and keep existing clients. This is where demand generation technology comes in; delivering a valuable insight into what motivates your customers, when and how. Building a more in-depth understanding of each customer is key – from their response to e-letters, social media activity and more you can develop a digital fingerprint that enables you to tailor your communication and focus on hot prospects.

Why not find out more about how lead generation technology can help grow your business?