The Social Side To Lead Generation

With sales and marketing having to squeeze more results from constrained budgets, the companies that have enjoyed most success are the ones who have taken up the challenge and done something new, embracing new technology and opportunities. Key to success in this field is the ability to co-ordinate sales and marketing activity – increasingly influential in this is lead generation technology, providing a far greater insight into customer behaviour, sales patterns and communication.

While some companies have just got their heads around the Internet, the incredible rise of social media has changed the playing field once again and it is now integral to the online strategies of many companies.

With its growth, organisations are recognising that social media cannot be ignored – but they need technology that will incorporate social media tagging and tracking solutions if they are to truly understand and act on the full potential sites such as Twitter and Facebook offer. Today’s lead generation technology brings this value, enabling companies to identify, track and nurture customers through the full range of sales and marketing channels, building stronger relationships and maximising new opportunities– click here for more information.

Search Engines No Longer the Only Priority For Online Business

It has been reported recently that Bing powered searches may be taking market share from Google. Irrespective of the search engine, companies need to change their focus from how visitors get to their website to what visitors are doing when they arrive at their site. This is the most valuable data for companies to gather and understand if they are to turn website visitors into new customers.

Recognising potential customers’ interests while on a website provides companies with a winning edge over competitors. The ability to tag and track website visitors opens up a new world of opportunity, providing insight into prospects’ buying motivations and behaviour throughout the sales cycle. Building knowledge of who wants to buy and when is crucial to sales success, and this is only possible by understanding and driving customer actions on your website.

With the latest lead generation technology companies can build invaluable insight into customer behaviour and use this to successfully nurture prospects. Click here for more information on how to improve your sales through the effective use of your website with Demand Generation.

What Can White Papers Do for Lead Generation?

The answer is a lot. Many companies underestimate the importance of white papers and what they can do for your company, but their content is key in establishing new leads.

White papers play a role at the beginning of the buying process – they help establish you as an expert in your market, while offering a great introduction or reminder of the services/products you offer. They work successfully as part of an email marketing campaign, generating warm leads from people keen to find out more about what you offer. The result is increased conversion rates for sales, while those leads that are not yet ready to buy can be nurtured over time.

Effective email marketing with white papers is all about generating solid leads for your business. Communication can now be carefully targeted and highly relevant, with a content rich approach that potential customers find useful. Get this right and you’ll give your sales team opportunities that they can really work with.

The leads are out there and white papers can help. For more information on white papers visit Profunnel the learn about demand generation