UK Economic Growth Positive for Business

This week’s news that the UK economy has grown at 0.8% between July and September, faster than expected by analysts, is a welcome boost for business of all size. Positive news such as this gives us all a feel good factor.

But no one can sit back and expect this announcement to mean new business will simply land in their laps. If a company is going to grow and flourish, you need to be targeting new opportunities and taking advantage of the boost this economic announcement offers.

For marketing and sales this means taking advantage of the customer knowledge they have -targeting the right people, at the right time, to win business. Building a more in-depth understanding of each customer is key – from their reactions to e-letters, social media activity, historical data and more. This is where lead generation technology comes into its own, delivering a more powerful insight into what motivates your customers and achieving far higher conversion rates.

With a more positive feeling about the economy, why not find out more about how marketing automation technology can help grow your business?

How to move forward when the B2B sales environment changes

The B2B sales environment has changed drastically in recent years and marketing teams are now seeking out new ways to generate business in difficult economic times.

When money is tight, people are less inclined to buy, which can result in companies finding it difficult to reach potential prospects. Many organisations are now altering their sales and marketing tactics to reflect this change and many are choosing to integrate marketing automation systems into their strategy.

How can marketing automation help your business? By addressing situations such as decreased sales engagement, the lead generation technology allows marketing to turn cold prospects into warm prospects before passing these to sales - ensuring a more efficient and intelligent solution.

Why is it more successful? The importance of relationship building is not to be undervalued. By creating campaigns and nurturing leads, users are able to build relationships and develop trust with potential buyers, which in turn leads to more successful outcomes.

Marketing automation takes e-marketing to the next level and helps companies to adjust to the new sales environment. For more information on marketing automation solutions and how they can help your business visit www.profunnel.co.uk.

CRM and Social Media

With the rapid rise of social media, technology has been developed to help use this to a competitive advantage. Social media is now integral to nurturing customer relationships, and gaining a competitive edge to win sales.

The technology has developed to allow users to maximise the potential of social media and integrate with their CRM activity, providing a far greater insight and understanding into their customers’ activities, motivations and touchpoints. The results allow sales and marketing to deliver a more co-ordinated communication programme to generate sales, which in today’s competitive market can be crucial in winning business.

For example, many of our customers, through our system, now create social site-specific links (tracking URLs) back to homepages or landing pages with in-depth tracking and reporting capabilities. This means clients can now publish content on social networking sites through our system, while tracking and monitoring responses, which enables better understanding of potential business and drives enhanced future marketing from the best performing social media sources.

Predicted Increase Of Digital Marketing For 2011

Over two thirds of marketers believe that there will be an increase in digital marketing budgets in 2011 (according to research by LinkShare), resulting in greater scope for more targeted, creative and measured campaigns in the coming year.

Add to this the growth of the Internet and social media and it means that there are a growing number of options available for maximising your business potential online. The speed at which the online arena is developing is incredible, giving sales people the ability to target and highly personalise communication to achieve a demonstrable return on their investment. With marketing automation technology companies will be able to identify, track and nurture customers, building stronger relationships and strengthening the brand.

With online marketing playing an increasing role in business success, take a look at the latest lead generation technology - it can achieve far more than you may ever expect.