Businesses opt for B2B Email Marketing

Research conducted by Econsultancy has found that the chosen method for companies to communicate with their customers is through email marketing.

The findings indicate a wide range of areas for which email marketing is preferred for customer engagement. 86% of the businesses questioned choose this channel for corresponding offers, 80% for product and service news, 76% opt for email marketing when requesting feedback and 60% prefer this channel when offering customer service.

As illustrated by these statistics, the majority of companies consider email marketing to be most valuable. However it’s important to implement the correct strategy in order to generate successful communication and build relationships with customers.

By integrating email marketing solutions into their campaign, businesses can increase the effectiveness of their messages. From a single demand generation platform, Profunnel offers solutions which incorporate automatic tracking of visitors to the website and real-time alerts highlighting the interests of these visitors to the sales and marketing team. This process improves online lead generation as only warm leads are referred to the sales team. The information retrieved through Profunnel’s demand generation software can assist sales in creating tailored email messages to achieve successful engagement with customers.

Visit Profunnel for more information on email marketing.

The Death of Cold Calling OR The Advent of Perfect Timing - Profunnel's latest webinars

Profunnel's latest webinars

The Death of Cold Calling OR The Advent of Perfect Timing webinar featuring our guest speaker, Kevin Miller - VP of Sales & Marketing at SalesFusion.

To be successful in sales, perfect timing is absolutely key. We typically hear sales leaders and sales people across the country suggest that when in front of the right people they are successful but find the task of getting in front of the right people at the right time extremely difficult.

Our webinar will address the most difficult element of selling, that of getting in front of the right people at the right time. Joined by our guest speaker – Kevin Miller – VP Sales & Marketing at SalesFusion – we will look at shifting trends in the market place, how to adopt new approaches to lead generation and how to ensure you get your timing absolutely right.

Here is the agenda:
• The importance of timing
• The statistical failure of cold calling – in its traditional sense
• Where leads originate from in 2011 and beyond
• Generating sales ready leads
• Adapting your company to succeed in the modern day
• How to leverage technology to drive the new paradigm

Hurry, places for this exclusive webinar are limited. please visit http://www.profunnel.co.uk/webinars.php

Boost to Direct Marketing Spending

According to the latest Bellwether report, direct marketing budgets have grown. In keeping with Profunnel’s beliefs, it’s refreshing to see companies investing more in their marketing strategies.

As reported in Marketing Week, the second quarterly report from Bellwether shows that companies have increased their investment in direct marketing, including email marketing, which is one of only three channels to see a rise in spending. From April to the end of June, budgets have jumped by 2.5 per cent, compared with 1.8 per cent in the first quarter.

Mel Cruickshank, chairman of the Institute of Practitioners in Advertising’s direct marketing group, says companies are “turning to direct marketing to provide return on investment against marketing spend”.

In order to be a good investment, successful direct marketing depends greatly on forward planning, accurate targeting and up-to-date data. Integrating intelligent marketing technology can ensure companies receive this good return on investment, which Profunnel has proven time and time again.

The latest email marketing solutions from Profunnel, allow sales and marketing professionals to tailor their messages – offering a personal approach to engage their visitors – making them more attractive to potential customers. Profunnel’s targeted email marketing software incorporates a level of personalisation and flexibility derived from the results of lead scoring, which are generated by visitor activity. Based on these findings messages will be sent containing relevant information to prospects, which improves email lead generation, directing warm leads into a company’s sales inbox.

Visit Profunnel for more information on email marketing.

What is the Key to Business Success?

The current economic climate has created some issues for businesses. However in recent financial findings, some organisations are making real progress. In the latest financial year businesses such as Sports Direct have reported a significant rise in profits – so the question arises as to why some companies are prospering despite others failing. In retail, the crucial factor is to deliver the right product, while in B2B the simple answer is ‘timing’ – targeting prospects and current customers at the right time and with the right information.

In order to get the timing right, it is important for organisations to research and gather data about customer activity on their website. Often perceived as time consuming, with the right technology in place, marketing and sales teams can benefit greatly, leading to an overall improved revenue for the company.

You can read more about this here

By integrating Profunnel’s intelligent software, businesses can track visitor activity on their website – from the initial visit right through to their final purchase click – tracking when and where they access the site. The system will also improve your lead generation with real-time email alerts being sent to the sales team enabling them to spend their time on warm leads. From here, the sales team can create and deliver personally targeted email marketing campaigns – confidently aware that the prospect will receive relevant information, which is more likely to attract them to the company and keep them coming back.

Visit Profunnel to find out more information about Web Forensics.

Businesses Must Build Trust with Customers for Successful Marketing

As reported on Fourth Source, a recent study by the Direct Marketing Association, (DMA), shows how there has been a significant drop in the number of consumers willing to offer personal details about themselves when interacting with online businesses.

The poll of over 1,000 consumers found that more than 1 in 3 are choosing to withhold identifying information, resulting in real problems for marketers and consumer data capture.

For example, in the last six months there has been a drop by approximately one third in the number of people prepared to give out their name, address or email.

Executive Director of the DMA, Chris Combemale, suggests that marketers must find alternatives in their methods to capture consumer data. 54% of the respondents believed trust in a company is paramount in deciding to disclose personal details, therefore marketers need to build trust with the customer first before proceeding to contact them for further information.

Profunnel has developed intelligent marketing software to aid marketers with trust and engagement with customers. Our demand generation software will help you to easily track and analyse visitor activity from a single platform. The tracking device will follow your visitors, highlight their interests and alert you of when and where they access your site – improving your lead generation. This information will allow you to tailor email marketing campaigns to suit these interests, forming a trusting relationship which can ultimately turn visitors into customers.

For more information on demand generation, visit Profunnel.

Rise in Sales and Marketing Recruitment

As reported in The Drum, recent research conducted by Financial News shows more companies are planning recruitment in sales and marketing than any other area.

The survey found that 83% of company chief executives are prioritising hiring sales and marketing professionals for their businesses over any other profession. Interestingly, this figure is up by 69% in comparison to the same survey carried out last year.

However, it’s one thing to ensure your company has a strong, effective sales and marketing team, but another to implement the right tools to drive business success.

The assistance of tailored online marketing solutions can make a real difference to generating new business and maintaining current customers. Profunnel’s demand generation software can enable your team to manage a range of marketing techniques from a single platform. The technology allows you to easily integrate all of your marketing and sales efforts into your CRM. Additionally it can improve your lead generation by tracking visitor activity on your site and alerting the sales team with relevant information regarding their interests in order to maximise new business generation.

For more information on demand generation, please visit Profunnel.