Growth of Online Advertising Highlights Importance of Internet to Business

According to the BBC, online advertising has broken through the £4bn barrier– growing by 12.8% in 2010.

The Internet now accounts for a quarter of all advertising spending in the UK, according to figures, highlighting the importance of the Internet for both consumers and business alike.

But for businesses in both the B2B and B2C sectors it is building increased understanding of customers that is becoming key – this is what will help not just plan advertising, but it will also drive lead generation and improve conversion rates. Your website is key to this customer insight – who is visiting your website, where they have come from, what they are interested in on your site, where they are in the buying cycle and more – to give you the knowledge you need to maximise sales and marketing performance.

For companies to achieve this, lead generation software through Profunnel can help you nurture for the future, allowing companies to really understand potential business, communicate more effectively with individuals, and manage relationships.

Click here for more information on our marketing automation technology.

Growth of Online Advertising Highlights Importance of Internet to Business

According to the BBC, online advertising has broken through the £4bn barrier– growing by 12.8% in 2010.

The Internet now accounts for a quarter of all advertising spending in the UK, according to figures, highlighting the importance of the Internet for both consumers and business alike.

But for businesses in both the B2B and B2C sectors it is building increased understanding of customers that is becoming key – this is what will help not just plan advertising, but it will also drive lead generation and improve conversion rates. Your website is key to this customer insight – who is visiting your website, where they have come from, what they are interested in on your site, where they are in the buying cycle and more – to give you the knowledge you need to maximise sales and marketing performance.

For companies to achieve this, lead generation software through Profunnel can help you nurture for the future, allowing companies to really understand potential business, communicate more effectively with individuals, and manage relationships.

For more information on the technology available click here.

Planning for the Future

The confidence of business was restored a little this week with George Osborne’s budget - the Telegraph reported that the new measures will encourage investment and boost the amount of funds for companies keen to capitalise on growth opportunities.

This boost should pave the way for further development and success, and for sales and marketing it means making the most of the opportunities being opened up.

By integrating lead generation technology into your plans, business can not only improve the understanding it has about the behaviour of its customers, but it can also quickly respond to their needs. This information allows organisations to improve their targeting, conversions, and ultimately ROI.

As the days of Labour rule have vanished so has email blasting. Sales and marketing needs to understand its online customer is vital to the company’s sustained growth - from responses to e-letters and social media activity, businesses can develop a digital fingerprint to tailor its communication and focus on hot prospects.

Find out how lead generation technology needs to be on every company’s budget this financial year.

The Development of IT Has Changed the Face of Marketing

According to the Financial Times, the development of IT has changed and evolved the role of marketing and sales in business.

The article highlighted that the development of software such as CRM has become a key tool to improve efficiency in business, resulting directly in greater success.

However, the development of technology has moved on from simply employing CRM software – it now enables business to integrate a range of different approaches such as email marketing, social media and CRM systems. Only by bringing everything together and gaining insight into what works and when, can each channel be developed to reinforce the others, improving the success of the overall marketing and sales activity.

Technology such as Profunnel’s demand generation platform delivers incredible visibility over campaigns, together with the ability to enhance both tactical and strategic marketing activity. By integrating with the CRM system it means companies can create, control and manage campaigns across key media, while giving insight into why, when and how your customers are most likely to buy.

Click here for more information on the demand generation technology available.

The Key to Customer Engagement – Your Website

In a competitive B2B world, first impressions of your website are essential in turning prospects into customers. A successful website must engage its audience from the outset.

Information such as white papers and a regularly updated blog provide added value and give a reason for customers to keep visiting the site. But while content attracts visitors, businesses need to understand how to turn this website traffic into new customers.

The key to this is following your website visitors from their first visit through their whole journey - how often a lead visits your site, how long they spend there and what they look at gives companies an incredible insight and understanding of potential customers.

It’s here that using a quality forensics solution to understand visitor actions comes into its own, giving your team the information it needs to improve communications and ultimately sales. The latest technology goes far beyond just the basic analytics, delivering knowledge that can enhance business performance and put you ahead of the competition.

Tailored Communication - The Future of Sales and Marketing

Sales and marketing are both now realising that having detailed customer information allows them to decrease the time spent in the sales cycle and focus their resources more effectively for more positive results. To achieve this, a more productive process is needed both in terms of capturing and understanding customer insight, and then tailoring communication.

Lead generation technology enables both sales and marketing to engage potential customers by gaining valuable information about their prospect’s key interest and buying behaviour. As a result, communication can be carefully targeted and highly relevant, with a tailored approach ensuring that potential customers are not turned off by irrelevant messages. With the focus now directed on improving communication, this allows companies to stand out from competitors. Get it right and you’ll give your sales team opportunities that they can really work with and put an end to chasing cold leads.

For more information on the tailored approach to communication visit www.profunnel.co.uk.